Move for Life coaches are the primary link between AVA Care and their local church. Coaches promote and advertise the MFL to the pastor and the congregation, in an effort to recruit walkers and invite participation. Coaches encourage congregation members to participate and help raise money for AVA Care. Materials are provided for coaches to assist with promoting the event. These materials can be found below or pre-printed bulletin inserts and posters can be obtained by contacting Amalie at 540.434.0685 or firstname.lastname@example.org.